Each week I discuss the most important factors that you need to consider when selling coffee.  The one that seems to be the most oft overlooked is milk, and the importance of milk texture in milk based (coffee) drinks.  According to the Coffee Consumer Research report issued by Bord Bia last September 8/10 coffees are sold with milk.  So believe it or not, this affects eighty percent of your customers. Texturing milk, as we like to call it, as opposed to [...]